Retailer Zone

THE MUST-HAVE ICONIC YELLOW T - SHIRT

Since the launch of the My Shop Is your Shop campaign in 2004, thousands of retailers have celebrated their independence by wearing the briliiant yellow Local And Proud Of It t shirt .

This comes as part of an in-store theatre package with caps, stickers and balloons to help independent c stores, newsagents and rural shops to shout their pride in their store to the local community.

The t shirt is unique in that for the first time ever in the local store sector, the products and logos of the big brand supporters of the National Independents' Week promotional money off coupons in the Daily Mirror and Daily Record are featured on the back of the shirt.

Retailers can sign up to the database for the MSYS in-store theatre package - go to the contact us page for details.