Campaign 2006

Campaign '06 Largest ever independent Survey.

Every year wholesalers and independents organise National Independent's day - to publicise the important part that retailers play in the local community.

In preparation for this year's National Independents' Day on 1st June, My Shop is Your Shop are conducting the largest ever survey of independent retailers nationwide.

Money Off Coupon Footfall Promotion for National Independents' Day

Millions of money off coupons on leading brands will be in circulation for redemption at local family independent retailers to mark National Independents¹ Day on June 1st.

An historic first-ever generic coupon promotion will appear in The Mirror in England and Wales and The Daily Record in Scotland on May 26th.

Ten of the major supporters of the My Shop Is Your Shop (MSYS) campaign, organised by the Federation of Wholesale Distributors, are participating in the activity which is designed to increase footfall in independent stores in the ten day period around June 1st.

The Ten suppliers are: Coca-Cola Enterprises, Masterfoods, Nestle, Nestle Rountree, Diageo, GlaxoSmithKline, S&N (Scottish & Newcastle), United Biscuits, PepsiCo, Unilever.

• 330 ml Minute Maid Froot Refresh Orange and Passion Fruit or Apple and Mango or Red Grape and Raspberry varieties – 30p OFF COUPON
• Any 440ml 6 pack or 440ml 4 pack of Guinness Draught – 30p OFF COUPON
• Any size of Pedigree Denta Stix, Pedigree Rodeo or Pedigree Jumbone – 30p OFF COUPON
• Nescafe Gold Blend 100g packs – 20p OFF COUPON
• Nestle KitKat Chunky and Chunky Peanut Butter - 10p OFF COUPON
• Lucozade Energy 380ml orange, lemon and original Flavours – 20p OFF COUPON
• 50 million pounds worth of free bets to be claimed on 4, 8 and 12 packs of Fosters, John Smiths Extra Smooth, Strongbow and Kronenbourg 1664
• Any pack of KP Original Salted or Dry Roasted peanuts 50g, 80g and 100g bags – 15p OFF COUPON
• Any 40 gram bag of Walkers Sensations – 20p OFF COUPON
• £1-39p price marked packs of Birds Eye chicken or beef curry with rice – 30p OFF COUPON

Every cash and carry and delivered wholesaler, whether members of FWD or not, has been alerted to the promotion. They are being urged to feature the products in depot and on PLOF.

Alan Toft, director general of FWD and chairman of the MSYS campaign, said: "We are making history. Never before has every independent retailer been supported by a national newspaper advertorial feature promoting the genuine independent and carrying money off coupons for the consumer to redeem at local shops." He said wholesalers had been clamouring for a footfall driver to be linked with the overall pr media campaign for NID.

"The Ten suppliers have shown their genuine support for wholesalers and independents and this will be noted by everyone involved in the wholesale industry," said Toft.

Coupons will bear a clear message to the consumer that they can only be redeemed at local non-multiple family independent shops. Full instructions guiding the retailer on how to claim the coupon value will be printed on each coupon.

"We need every cash and carry and every delivered depot manager to alert their retailers to the products involved in this promotion to ensure that they are stocked in the shop when consumers bring in their coupons", said Toft.

He added that since the promotion was announced, many suppliers had declared their intention to take part in a similar activity for National Independents¹ Day on June 1st next year.