Campaign History

Campaign 07

This year saw the first ever consumer trading week focused on the independent retailer with the launch of National Independents' Week- the successor to National Independents' Day.

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Campaign 06

In 2006, the tabloid money off coupon promotion was repeated but increased in scale and more retailers became involved as major wholesalers mounted related promotional activity. Consumer media was again engaged.

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Campaign 05

In 2005, the campaign achieved widespread recognition with substantial TV, radio and press coverage on NID and a money off coupon promotion in the Daily Mirror and Daily Record (Scotland).

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Campaign 04

In 2004, MSYS was launched with immediate success in capturing the attention of the trade.

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