Independent Retailers' Guide To National Cuppa Day
Tuesday June 3

CUPPA DAY - THE DETAIL

The biggest ever generic free product promotion in the wholesale / independent sector will give retailers free tea bags and free biscuits for the My Shop Is Your Shop National Cuppa Day on June 3 - day two of National Independents' Week.

Two of the biggest grocery brands in the country have joined forces to bring the MSYS National Cuppa Day to life in store - there will be free Tetley tea bags and free McVitie's biscuits for every independent retailer who wants them to participate in the day by making it a celebration of friendship in the shop.

McVitie's will launch a 4 for the price of 3 National Independents' Day (NIW) promotion on major biscuit brands. Tetley will launch a 6 for the price of 5 MSYS branded 6 for the price of 5 promotion on Tetley 80's tea bags.

This will give retailers free product to offer their customers a cuppa and a biscuit and a chat in the less busy middle of the day on the Tuesday of NIW (which begins on June 2) The McVitie's brands involved are Digestive, Rich Tea, Hob Nobs, Ginger Nuts and Fruit Shortcake - the nation's favourite everyday biscuits.

PRE-PLANNING

1. 1. Look out for the Tetley 80's tea bags 6 for the price of 5 at your wholesaler - you now have free teabags to kickstart your My Shop Is Your Shop National Cuppa Day.
2. 2. Look out for the McVitie's 4 for the price of 3, or Buy 2, Get 25 % discount at your wholesaler - you now have free big brand biscuits to go with your Cuppas.
3. 3. Enter the Cuppa & Biscuit Day in your store schedule of events for National Independents' Week which starts June 2. Brief your staff about all this.
4. 4. Evaluate the impact on your customers and promote accordingly. Ask your local school to design a poster for you ? Print out the poster you will find on the myshopisyourshop website.
5. 5. Prior to June 3 invite your MP, the Mayor, councillors,local policeman,lollipop lady, old folk, single mums, the lonely, to pop in for a Cuppa and a biscuit.
6. 6. On May 28 or 29 contact your local paper ,tv and radio station to your Cuppa Day, invite a reporter and explain how you are saying thanks to your customers with a cuppa and a chat and celebrating your localness and importance as a small business in the local community - a gesture of friendliness which the impersonal nature of the giant multiples can not offer.

ON CUPPA DAY - JUNE 3

1. 1. Tell your shoppers that the idea of a Cuppa and a biscuit is to demonstrate your friendly localness.
2. 2.Put your Cuppa and biscuit feature on in the less busy middle part of the day.
3. 3.Make the most of the event - add something of your own, or collect for a local charity or other local activity.
4. 4.Remember, the My Shop is Your shop slogan "Local And proud Of It ". Promote your business - that's what it's all about.